Founded in 1948 by Rudolf Dassler, PUMA has developed into one of the world’s leading sports and sportstyle brands. In the early 1980s, a cartoon brand character was created, which was soon given the name SUPER PUMA. In 1986, he became the hero of a popular comic book series. To this day, the likeable character remains an integral part of the PUMA brand universe.

In this book, Helmut Fischer, Bardo Kneiser and Giuseppe Calligaro, the creators of the comics, tell the story of how SUPER PUMA came to be for the first time. In addition to a reprint of all 21 comics, three previously unpublished adventures are making their debut. An essay on the history of brand characters and numerous illustrations from the PUMA ARCHIVE complement the story of the green superhero.