{"product_id":"the-horn-of-plenty","title":"The Horn of Plenty","description":"\u003cp\u003eHow do we define or measure luxury? Not with money or time, but diversity. Yet contemporary modes of living luxuriously have lost sight of this reality. This is why theory is needed to provide a course correction. As in evolution, luxury drives both diversity and a variety of forms in the history of individualism, too. In the same way that natural luxury breeds biodiversity, human luxury breeds ego diversity. Without natural luxury, individual luxury, too, will die out.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe book traces the history of luxury parallel to the evolution of subjectivism and individualism from the 14th century to date.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e1. Uniform luxury: \u003c\/strong\u003eDemocratic luxury – more of the same – quantitative and qualitative luxury – the currencies of luxury – money, time, diversity of forms\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Individual luxury: \u003c\/strong\u003eSources of luxury – artworks, ideals, lifestyles, novelty value, transience, fashion, self-realization, avant-garde, spontaneity, sexuality, history and experience, sustainability – attention and the human body\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3. Enacting luxury: \u003c\/strong\u003eThe ascent of Mont Ventoux by Petrarch as an act of luxury – necessity and inclination – surplus of significance – luxury as necessity\u003cbr\u003e\u003cbr\u003e4. Natural luxury: \u003cbr\u003eluxury and excessive behavior in evolutionary biology – abundance, diversity, beauty – luxury as risk spread and transgression\u003cbr\u003e\u003cbr\u003e5. Inner Luxury:\u003cbr\u003eindividuality and inner depth – originality and self-realization – Rousseau, Romantic Period, Bohème, Hippies\u003cbr\u003e\u003cbr\u003e6. Aristocratic luxury:\u003cbr\u003eCities as drivers of luxury – subculture and high culture – the emerging luxury industry – nobility and eccentricity\u003cbr\u003e\u003cbr\u003e7. Fleeting luxury:\u003cbr\u003eHaute couture and ready-to-wear – fashion as novelty value – marginal differentiation – changeability and formability of personality – egalitarianism and social prestige\u003cbr\u003e\u003cbr\u003e8. Spontaneous luxury:\u003cbr\u003eYouth culture – sex – pop – spontaneity as non-calculated, authentic behavior – guitar solo – unisex\u003cbr\u003e\u003cbr\u003e9. The luxury of heritage:\u003cbr\u003escarcity effects – heritage – narrative value creation – enrichment – exploitation of the past – event and experience economy\u003cbr\u003e\u003cbr\u003e10. The luxury of sustainability:\u003cbr\u003eWorries, care-taking and future prospects – scarcity of resources – sustainability as the great leveler – the dissolution of the individual in the species – austerity\u003cbr\u003e\u003cbr\u003e11. Bodily luxury:\u003cbr\u003eBody enhancement – the standardized body – perfection as the contradiction of diversity – modular individuality\u003cbr\u003e\u003cbr\u003e12. The enlightened way to practice luxury:\u003cbr\u003eFour forms of luxury practice – the fleeting form, the authentic form, the avant-garde form, the ascetic form – New Zealand as a metaphor for the enlightened contemporary practice of luxury – individual autonomy\u003cbr\u003e\u003cbr\u003eCHARLES WOLKENSTEIN is the pen name of Dr. Rainer Zimmermann, a communication scientist living in Germany and Italy.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":40219063648413,"sku":"HOP","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_HornofPlenty.jpg?v=1778854263","url":"https:\/\/optikbooks.de\/products\/the-horn-of-plenty","provider":"OPTIK BOOKS","version":"1.0","type":"link"}