{"title":"Books","description":"","products":[{"product_id":"a5-08-best-german-posters","title":"A5\/08: Best German Posters","description":"\u003cspan\u003eIn 1949, the competition »Die besten Plakate des Jahres« (The Best Posters of the Year) took place for the first time in the newly founded Federal Republic of Germany. Designers could enter poster designs from the past year, a jury of experts awarded prizes for the best works. From 1966 onwards, there was such an annual competition in the GDR too. Many of the commended works from that time are today amongst the canon of German and international design history.\u003cbr\u003e\n\u003cbr\u003eThe book tells the eventful history of the com­peti­tions and their changing shape over the decades. The picture section shows over 250 posters from 1949 to 2000 from a total of almost 4,000 award-winning works. An all-German poster history, which visualizes lasting changes as well as transient design trends and shows many of the best German posters, including works by Helmut Brade, cyan, Michael Engelmann, Frieder Grindler, Erhard Grüttner, Rudolf Grüttner, Hans Hillmann, Günther Kieser, Uwe Loesch, Holger Matthies, Pierre Mendell, Rolf Felix Müller, Volker Pfüller, Ott+Stein, Gunter Rambow and many others.\u003c\/span\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":30105628180576,"sku":"08","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-08.jpg?v=1786981349"},{"product_id":"a5-09-west-berlin-grafik-design","title":"A5\/09: West-Berlin Grafik-Design","description":"\u003cp\u003eAfter the end of the Second World War, it becomes clear that the victorious powers cannot agree on a joint future for Germany. The Cold War begins. Germany is divided into two separate states. In Berlin, the division is carried out on a small scale. In 1961, the East builds a wall and turns the western part of the city into an island behind the Iron Curtain. Until the fall of the Berlin Wall in 1989, West Berlin remains a special political construct, with its own cultural scene, its own press sector, and its own graphic design.\u003cbr\u003e\n\u003cbr\u003eThis book tells, for the first time, the exciting design history of West Berlin. The posters of SFB, using modernist graphics to announce concerts of new music. The »Berlin Layout« by Anton Stankowski, which is considered the first modern corporate identity system for a city. The serial book covers by Christian Chruxin, who designed the publications of left-wing publishers with the aesthetics of Swiss Style. The graphic design for cultural institutions by Jürgen Spohn, Volker Noth, and Ott+Stein, which set new standards far beyond the borders of the city. The logos of West Berlin from more than three decades. The information design developed under the direction of Erik Spiekermann for Berlin’s public transportation system. The works of Jack N. Mohr, who created corporate design solutions for many local companies. Including more than 500 illustrations, numerous interviews, and in part unpublished works, this book embarks on a journey to a city that no longer exists.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":30236996894816,"sku":"09","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_West-Berlin_a5-09.jpg?v=1786981325"},{"product_id":"moving-pictures","title":"Hans Hillmann: Moving Pictures","description":"\u003cp\u003eBetween 1954 and 1974, Hans Hillmann designed over 150 film posters for masterpieces of cinema — including films by Jean-Luc Godard, Luis Buñuel, Alfred Hitchcock, Sergio Leone, Ingmar Bergman, Orson Welles and Akira Kurosawa. In the early 1950s, while still a student, Hillmann began designing posters for the newly founded film distributor Neue Filmkunst Walter Kirchner. With little or no intervention by the client he had the freedom to create unique graphic design solutions. He used drawing, photography and typography in a complementary interaction and quickly gained international recognition. In his twenty years of work for Neue Filmkunst, he revolutionized poster design for independent movies and became one of the trailblazers of modern graphic design in Germany after the Second World War.\u003cbr\u003e\n\u003cbr\u003eThis book shows, for the first time, all of Hans Hillmann’s film posters. Unpublished sketches and drafts from his estate along with commentary from conversations and interviews provide an insight into the creative process of the award-winning designer. His principle to »compete with himself« and to develop different approaches for each task is a universal and timeless leitmotif for all designers and can be explored in the best possible way here. With over 300 illustrations, reproduced and printed in the highest quality, the book presents one of the most remarkable oeuvres in graphic design history.\u003c\/p\u003e\n","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":37212895871133,"sku":"03","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_MovingPictures.jpg?v=1778854088"},{"product_id":"the-horn-of-plenty","title":"The Horn of Plenty","description":"\u003cp\u003eHow do we define or measure luxury? Not with money or time, but diversity. Yet contemporary modes of living luxuriously have lost sight of this reality. This is why theory is needed to provide a course correction. As in evolution, luxury drives both diversity and a variety of forms in the history of individualism, too. In the same way that natural luxury breeds biodiversity, human luxury breeds ego diversity. Without natural luxury, individual luxury, too, will die out.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe book traces the history of luxury parallel to the evolution of subjectivism and individualism from the 14th century to date.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e1. Uniform luxury: \u003c\/strong\u003eDemocratic luxury – more of the same – quantitative and qualitative luxury – the currencies of luxury – money, time, diversity of forms\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Individual luxury: \u003c\/strong\u003eSources of luxury – artworks, ideals, lifestyles, novelty value, transience, fashion, self-realization, avant-garde, spontaneity, sexuality, history and experience, sustainability – attention and the human body\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3. Enacting luxury: \u003c\/strong\u003eThe ascent of Mont Ventoux by Petrarch as an act of luxury – necessity and inclination – surplus of significance – luxury as necessity\u003cbr\u003e\u003cbr\u003e4. Natural luxury: \u003cbr\u003eluxury and excessive behavior in evolutionary biology – abundance, diversity, beauty – luxury as risk spread and transgression\u003cbr\u003e\u003cbr\u003e5. Inner Luxury:\u003cbr\u003eindividuality and inner depth – originality and self-realization – Rousseau, Romantic Period, Bohème, Hippies\u003cbr\u003e\u003cbr\u003e6. Aristocratic luxury:\u003cbr\u003eCities as drivers of luxury – subculture and high culture – the emerging luxury industry – nobility and eccentricity\u003cbr\u003e\u003cbr\u003e7. Fleeting luxury:\u003cbr\u003eHaute couture and ready-to-wear – fashion as novelty value – marginal differentiation – changeability and formability of personality – egalitarianism and social prestige\u003cbr\u003e\u003cbr\u003e8. Spontaneous luxury:\u003cbr\u003eYouth culture – sex – pop – spontaneity as non-calculated, authentic behavior – guitar solo – unisex\u003cbr\u003e\u003cbr\u003e9. The luxury of heritage:\u003cbr\u003escarcity effects – heritage – narrative value creation – enrichment – exploitation of the past – event and experience economy\u003cbr\u003e\u003cbr\u003e10. The luxury of sustainability:\u003cbr\u003eWorries, care-taking and future prospects – scarcity of resources – sustainability as the great leveler – the dissolution of the individual in the species – austerity\u003cbr\u003e\u003cbr\u003e11. Bodily luxury:\u003cbr\u003eBody enhancement – the standardized body – perfection as the contradiction of diversity – modular individuality\u003cbr\u003e\u003cbr\u003e12. The enlightened way to practice luxury:\u003cbr\u003eFour forms of luxury practice – the fleeting form, the authentic form, the avant-garde form, the ascetic form – New Zealand as a metaphor for the enlightened contemporary practice of luxury – individual autonomy\u003cbr\u003e\u003cbr\u003eCHARLES WOLKENSTEIN is the pen name of Dr. Rainer Zimmermann, a communication scientist living in Germany and Italy.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":40219063648413,"sku":"HOP","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_HornofPlenty.jpg?v=1778854263"},{"product_id":"a5-10-collecting-graphic-design","title":"A5\/10: Collecting Graphic Design","description":"\u003cp\u003eModern graphic design has existed for more than a hundred years. In an exciting history of evolution, the discipline has evolved and established itself worldwide. The fact that we can trace this development in detail today is largely thanks to archives and collections that preserve posters, logos, book covers, design manuals, and small printed matter. The natural short-lived nature of many of these media, the ever-changing visual zeitgeist, and the fact that graphic design is always a reflection of contemporary history make its history incredibly appealing.\u003cbr\u003e\n\u003cbr\u003eThis book presents ten specialized graphic design archives and collections from all over the world—from traditional institutions to private initiatives. Curators and collectors show favorite exhibits and highlights from their collections, tell the stories behind the arti- facts, and report on their work in in-depth interviews. The book presents collections and archives from Berlin, Buenos Aires, Milan, Paris, San Francisco, and Tokyo. An appendix features more than 60 other international collections in brief.\u003cbr\u003e\n\u003cbr\u003eFeatured Collections:\u003cbr\u003eGraphic Design Documentation Center of Aiap · Milan, Italy \/ Canada Modern · Mono, Ontario, Canada \/ DNP Graphic Design Archives · Tokyo, Japan \/ IDA Foundation · Buenos Aires, Argentina \/ Sammlung Grafikdesign Kunstbibliothek, Staatliche Museen zu Berlin · Berlin, Germany \/ Letterform Archive · San Francisco, USA \/ Rochester Institute of Technology · Rochester, New York, USA \/ Serge Ricco · Paris, France \/ Swiss Graphic Design Foundation · Winterthur, Switzerland \/ A5 Sammlung · Düsseldorf, Germany\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":41425752457373,"sku":"A510","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-10.jpg?v=1786981403"},{"product_id":"felix-beltran","title":"Félix Beltrán: Visual Intelligence","description":"Félix Beltrán, born 1938 in Havana, Cuba, is one of the most important Latin American graphic designers. He studied at the famous School of Visual Arts in New York in the 1950s and was influenced by mid-century modernism. For more than six decades, he has shaped a conceptual approach to graphic design that emphasizes simplicity as a fundamental principle of effective visual communication. His works are situated in the tension between abstract geometry and concrete art.\u003cbr\u003e\n\u003cbr\u003eThis book is the first monograph on Beltrán. It not only shows hundreds of his logos, posters, and book covers, but also provides a deep insight into the conceptual and creative mind of the Cuban graphic designer.","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":41425761009821,"sku":"FB","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_Beltran.jpg?v=1778854615"},{"product_id":"a5-11-zdf","title":"A5\/11: ZDF TV+Design","description":"\u003cp\u003eIn 1963, Zweites Deutsches Fernsehen, ZDF for short, was launched as a new public TV broadcaster in West Germany. With a program offering news, sports, culture\u0026amp;nbsp;and entertainment, it would become one of the country’s most influential media institutions. The TV station’s multifaceted design history began with a logo competition in the year before it went on air. In 1973, Otl Aicher developed the first comprehensive corporate design solution for ZDF — including custom typefaces that would be used for almost three decades. In 2001, the New York–based design agency Razorfish created the logo still in use by the station today.\u003cbr\u003e\n\u003cbr\u003eFrom early program posters to the dynamic interface design solutions of the present: here, for the first time, is a comprehensive examination of the broadcaster’s rich design history. Interviews feature designers who have helped shape ZDF design over the years. The evolution of on-air design and the frequent renewal of corporate design are explored in detail and with many rare illustrations. The book pays tribute to an omnipresent icon of everyday design in Germany and documents its development over six decades.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":44626711413000,"sku":"A5\/11","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-11.jpg?v=1786981432"},{"product_id":"puma","title":"PUMA – The Graphic Heritage","description":"\u003cp\u003eIn 1948, Rudolf Dassler established a sports shoe factory in a small town in Germany with just a few employees. In the decades to follow, his company PUMA grew into one of the world’s most important sports and lifestyle brands. Illustrated with selected objects and images from the corporate archives, this book visually chronicles for the first time this fascinating success story.\u003cbr\u003e\n\u003cbr\u003eOver the course of the years, PUMA has written its own unique design history. In this book, the graphic evolution\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003eof the global brand is reconstructed piece by piece: from\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003ethe first letterhead of the early postwar years and global\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecampaigns created by renowned design agencies, to the\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecreation of iconic sneaker lines, such as TRINOMIC or DISC, and innovative typography for football jerseys. With nearly 1,000 rare illustrations, readers gain remarkable insight into the special relationship between sport and design.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":44683662328072,"sku":"07","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_PUMA.jpg?v=1778855007"},{"product_id":"japanese-happiness","title":"Japanese Happiness","description":"\u003cp\u003eJapanese happiness is not the happiness of the Japanese. It is open to all cultures. However, it is Japanese aesthetics that have devoted more attention and dedication to the reconciliation of human beings and nature with the cycle of life than Western aesthetic theory that focuses on disinterested pleasure. It therefore opens up a particularly accessible approach to the experience of the happiness of inner peace.\u003cbr\u003e\n\u003cbr\u003eThrough 27 artifacts and their stories, this book shows how beauty can make you happy and includes essays that discuss the current state of happiness research in philosophy, sociology, neuroscience, and Japanese studies.\u003cbr\u003e\n\u003cbr\u003eWith Essays by Rainer Zimmermann, Christoph Peters and Irmela Hijiya-Kirschnereit and a conversation between Tobias Esch,\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003ePaul J. Kohtes, and Rainer Zimmermann.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":45550834974984,"sku":"JH","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_JapanischesGlueck.jpg?v=1778855116"},{"product_id":"super-puma","title":"SUPER PUMA","description":"\u003cp\u003eFounded in 1948 by Rudolf Dassler, PUMA has developed into one of the world’s leading sports and sportstyle brands. In the early 1980s, a cartoon brand character was created, which was soon given the name SUPER PUMA. In 1986, he became the hero of a popular comic book series. To this day, the likeable character remains an integral part of the PUMA brand universe.\u003cbr\u003e\n\u003cbr\u003eIn this book, Helmut Fischer, Bardo Kneiser and Giuseppe Calligaro, the creators of the comics, tell the story of how SUPER PUMA came to be for the first time. In addition to a reprint of all 21 comics, three previously unpublished adventures are making their debut. An essay on the history of brand characters and numerous illustrations from the PUMA ARCHIVE complement the story of the green superhero.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":57830749274376,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_SuperPUMA.jpg?v=1778939053"},{"product_id":"a5-12-heinz-schwabe","title":"A5\/12: Heinz Schwabe","description":"\u003cp\u003e\u003cspan\u003eStarting in the 1950s, the »Wirtschaftswunder« (economic miracle) transformed the Federal Republic of Germany from a wasteland into one of the world’s leading industrial nations at a breathtaking pace. From the beginning of the postwar era, graphic designer Heinz Schwabe (1910–1988) helped shape the visual spirit of the times. His works include the City of Berlin’s first postwar stamps, election posters for chancellor Konrad Adenauer, Mercedes-Benz advertisements, the wordmark of Wienerwald restaurant chain, and the Eurocheque logo, which is still widely used today.\u003cbr\u003e\n\u003cbr\u003eThis book is the first to systematically document the complete body of work of this unjustly forgotten designer. Drawn from Schwabe’s personal estate, the book brings together approximately 700 illustrations, including sketches, printed materials, logos, packaging, and historical documents, many of which have never been published before. These materials offer vivid insights into analog graphic design methods. A detailed biographical essay recounts the designer’s fascinating life story, from his professional beginnings in the Weimar Republic through the 1980s.\u003c\/span\u003e\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":57830783942920,"sku":"A5\/12","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-12.jpg?v=1786981181"}],"url":"https:\/\/optikbooks.de\/collections\/books.oembed","provider":"OPTIK BOOKS","version":"1.0","type":"link"}