{"title":"A5 Books","description":"\u003cp\u003eHier steht ein Text\u003c\/p\u003e","products":[{"product_id":"a5-08-best-german-posters","title":"A5\/08: Best German Posters","description":"\u003cspan\u003eIn 1949, the competition »Die besten Plakate des Jahres« (The Best Posters of the Year) took place for the first time in the newly founded Federal Republic of Germany. Designers could enter poster designs from the past year, a jury of experts awarded prizes for the best works. From 1966 onwards, there was such an annual competition in the GDR too. Many of the commended works from that time are today amongst the canon of German and international design history.\u003cbr\u003e\n\u003cbr\u003eThe book tells the eventful history of the com­peti­tions and their changing shape over the decades. The picture section shows over 250 posters from 1949 to 2000 from a total of almost 4,000 award-winning works. An all-German poster history, which visualizes lasting changes as well as transient design trends and shows many of the best German posters, including works by Helmut Brade, cyan, Michael Engelmann, Frieder Grindler, Erhard Grüttner, Rudolf Grüttner, Hans Hillmann, Günther Kieser, Uwe Loesch, Holger Matthies, Pierre Mendell, Rolf Felix Müller, Volker Pfüller, Ott+Stein, Gunter Rambow and many others.\u003c\/span\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":30105628180576,"sku":"08","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-08.jpg?v=1786981349"},{"product_id":"a5-09-west-berlin-grafik-design","title":"A5\/09: West-Berlin Grafik-Design","description":"\u003cp\u003eAfter the end of the Second World War, it becomes clear that the victorious powers cannot agree on a joint future for Germany. The Cold War begins. Germany is divided into two separate states. In Berlin, the division is carried out on a small scale. In 1961, the East builds a wall and turns the western part of the city into an island behind the Iron Curtain. Until the fall of the Berlin Wall in 1989, West Berlin remains a special political construct, with its own cultural scene, its own press sector, and its own graphic design.\u003cbr\u003e\n\u003cbr\u003eThis book tells, for the first time, the exciting design history of West Berlin. The posters of SFB, using modernist graphics to announce concerts of new music. The »Berlin Layout« by Anton Stankowski, which is considered the first modern corporate identity system for a city. The serial book covers by Christian Chruxin, who designed the publications of left-wing publishers with the aesthetics of Swiss Style. The graphic design for cultural institutions by Jürgen Spohn, Volker Noth, and Ott+Stein, which set new standards far beyond the borders of the city. The logos of West Berlin from more than three decades. The information design developed under the direction of Erik Spiekermann for Berlin’s public transportation system. The works of Jack N. Mohr, who created corporate design solutions for many local companies. Including more than 500 illustrations, numerous interviews, and in part unpublished works, this book embarks on a journey to a city that no longer exists.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":30236996894816,"sku":"09","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_West-Berlin_a5-09.jpg?v=1786981325"},{"product_id":"a5-10-collecting-graphic-design","title":"A5\/10: Collecting Graphic Design","description":"\u003cp\u003eModern graphic design has existed for more than a hundred years. In an exciting history of evolution, the discipline has evolved and established itself worldwide. The fact that we can trace this development in detail today is largely thanks to archives and collections that preserve posters, logos, book covers, design manuals, and small printed matter. The natural short-lived nature of many of these media, the ever-changing visual zeitgeist, and the fact that graphic design is always a reflection of contemporary history make its history incredibly appealing.\u003cbr\u003e\n\u003cbr\u003eThis book presents ten specialized graphic design archives and collections from all over the world—from traditional institutions to private initiatives. Curators and collectors show favorite exhibits and highlights from their collections, tell the stories behind the arti- facts, and report on their work in in-depth interviews. The book presents collections and archives from Berlin, Buenos Aires, Milan, Paris, San Francisco, and Tokyo. An appendix features more than 60 other international collections in brief.\u003cbr\u003e\n\u003cbr\u003eFeatured Collections:\u003cbr\u003eGraphic Design Documentation Center of Aiap · Milan, Italy \/ Canada Modern · Mono, Ontario, Canada \/ DNP Graphic Design Archives · Tokyo, Japan \/ IDA Foundation · Buenos Aires, Argentina \/ Sammlung Grafikdesign Kunstbibliothek, Staatliche Museen zu Berlin · Berlin, Germany \/ Letterform Archive · San Francisco, USA \/ Rochester Institute of Technology · Rochester, New York, USA \/ Serge Ricco · Paris, France \/ Swiss Graphic Design Foundation · Winterthur, Switzerland \/ A5 Sammlung · Düsseldorf, Germany\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":41425752457373,"sku":"A510","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-10.jpg?v=1786981403"},{"product_id":"a5-11-zdf","title":"A5\/11: ZDF TV+Design","description":"\u003cp\u003eIn 1963, Zweites Deutsches Fernsehen, ZDF for short, was launched as a new public TV broadcaster in West Germany. With a program offering news, sports, culture\u0026amp;nbsp;and entertainment, it would become one of the country’s most influential media institutions. The TV station’s multifaceted design history began with a logo competition in the year before it went on air. In 1973, Otl Aicher developed the first comprehensive corporate design solution for ZDF — including custom typefaces that would be used for almost three decades. In 2001, the New York–based design agency Razorfish created the logo still in use by the station today.\u003cbr\u003e\n\u003cbr\u003eFrom early program posters to the dynamic interface design solutions of the present: here, for the first time, is a comprehensive examination of the broadcaster’s rich design history. Interviews feature designers who have helped shape ZDF design over the years. The evolution of on-air design and the frequent renewal of corporate design are explored in detail and with many rare illustrations. The book pays tribute to an omnipresent icon of everyday design in Germany and documents its development over six decades.\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":44626711413000,"sku":"A5\/11","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-11.jpg?v=1786981432"},{"product_id":"a5-12-heinz-schwabe","title":"A5\/12: Heinz Schwabe","description":"\u003cp\u003e\u003cspan\u003eStarting in the 1950s, the »Wirtschaftswunder« (economic miracle) transformed the Federal Republic of Germany from a wasteland into one of the world’s leading industrial nations at a breathtaking pace. From the beginning of the postwar era, graphic designer Heinz Schwabe (1910–1988) helped shape the visual spirit of the times. His works include the City of Berlin’s first postwar stamps, election posters for chancellor Konrad Adenauer, Mercedes-Benz advertisements, the wordmark of Wienerwald restaurant chain, and the Eurocheque logo, which is still widely used today.\u003cbr\u003e\n\u003cbr\u003eThis book is the first to systematically document the complete body of work of this unjustly forgotten designer. Drawn from Schwabe’s personal estate, the book brings together approximately 700 illustrations, including sketches, printed materials, logos, packaging, and historical documents, many of which have never been published before. These materials offer vivid insights into analog graphic design methods. A detailed biographical essay recounts the designer’s fascinating life story, from his professional beginnings in the Weimar Republic through the 1980s.\u003c\/span\u003e\u003c\/p\u003e","brand":"OPTIK BOOKS","offers":[{"title":"Default Title","offer_id":57830783942920,"sku":"A5\/12","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0123\/8355\/1584\/files\/OB-Shop_Cover_A5-12.jpg?v=1786981181"}],"url":"https:\/\/optikbooks.de\/collections\/a5-books.oembed","provider":"OPTIK BOOKS","version":"1.0","type":"link"}